At the recent Blackhawks Convention, Hawks management announced that advertising firm Ogilvy & Mather would take over marketing the team, and unveiled the slogan for the upcoming season as, "21,000 Fans, 23 Players, One Goal".

It's starting to look as if the Hawks are taking the "One Goal" message to heart.

"The key to winning championships is defense," Hawks' General Manager Dale Tallon said. "If you stop the other team from scoring, you'll win games. If you shut the other team out, all you need is..."Tallon then said while making air-quotes, "One Goal."

When pressed to explain, Hawks' coach Denis Savard stepped in. "We will start playing two goalies at the same time."

When asked about the unorthodox approach, Savard said, "Dale has given me two starting goalies. If I had two front-line centers, they would both get ice time. Why not two goalies?"

When asked about whether having two goaltenders was against the rules, Tallon said, "We've got people looking at all the rules now. We figure, with Wiz hurt(Blackhawks defenseman James Wisniewski is out with a torn ACL), we're pretty thin on the right D anyway. So we'll just list Huet as a  defenseman.  As long as he doesn't catch the puck, we're OK"

It was then suggested that that would put the Hawks in a situation where they were permanently short a skater. "Look, our kill unit almost scored as many goals as our power play unit anyway," Tallon said. "Patrick Sharp had all those shorthanded goals, so we've proven we can score with four skaters."

Savard added, "We'll never see a power play, but since our power play sucked last year anyway, it's not a big loss."

The subject of shootouts was brought up. "We don't foresee a lot of shootouts," Tallon said. "We plan on recording 82 shutouts this season, which means all we have to do is score a goal per game. I think with players like Sharp, (Captain Jonathan) Toews and (Patrick) Kane, that shouldn't be a problem.

Savard concluded, "In order to win in this league, you have to have new ideas. The Devils perfected the trap, and they won Stanley Cups. I fully expect that, withing five years, most of the teams in the NHL are using five goalies."