HOCKEENIGHT EXCLUSIVE: Blackhawks New Marketing Slogan
The Chicago Blackhawks are planning on using the opening ceremonies of their Annual Fan Convention to launch their new marketing slogan. Last year, they used the Convention to not only announce the retirement of Keith Magnuson and Pierre Pilote’s number three, as well as Jonathan Toews becoming the team’s new Captain, but also their “One Goal” slogan.
While nobody in the Blackhawks’ organization has confirmed or denied this, HOCKEENIGHT has learned the new season’s marketing slogan:
There have been several clips filmed, similar to last season’s “One Goal” spots:
Here are the transcripts of some of the clips:
PATRICK KANE: When I got a hat trick in the playoffs, it was BONERTIME!
BRENT SEABROOK: When I got to lay someone out on the ice, it was definitely BONERTIME!
DAVE BOLLAND: Whenever I think of Marian Hossa skating on my wing, it is absolutely BONERTIME!
BRENT SOPEL: Every payday is BONERTIME for me!
ADAM BURISH: Hey, tell me when it’s not BONERTIME!
BEN EAGER: Huh?
COREY CRAWFORD: The time it takes to drive from Rockford to Chicago is absolutely BONERTIME!
DALE TALLON: You know what would give me a boner? One person around here who knew how to FedEx some offer sheets and run a goddamn fax machine!
BOB BOUGHNER: At my house, it's always BOUGHNERTIME!
STAN BOWMAN:...dammit.
"BONERTIME is more than just a catchphrase, it reflects the way the city feels about the Blackhawks today," media consultant Chad T. Dubbs said. "We don't just want it to be BONERTIME here when the Hawks have a game. We won't stop pounding this until it's BONERTIME 24/7!"
Categories: Chicago Blackhawks, News and Notes, Blackhawks
Tags: Chicago Blackhawks
between the references to ribs and this. I should've realized this was a "fringe" blackhawks blog.
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Hell, I don't even make ribs jokes any more.
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I dont get it, sounds like "hard on" time and if that is the case, our boys should have more class than that.
Joe
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HAHAHA holy crap that's funny!
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Someone please explain because if this is the new slogan, its mighty stupid and takes our sport and guys down one level. Awful! We are better than that.
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Nope, this is real. All the people quoted in this entry are going to be talking about their boners all season long. Get ready for a long year of discussions about things that cause erections. Cock.
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When the Hawks score a goal, a big inflatable schlong will swing in the rafters.
Peter North plans to drop the first puck on Opening Night in Finland!
And Hawks better beware come playoff time, because that's when the tradition of throwing dildos on the ice will begin!
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I guess I should have read a little further to Tallons comment and seen the profanity. Duh
Slak, you are a pretty classy guy yourself I can tell.
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Whoa there - take it easy with the accusations.
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I can attest to this: Slak is a very classless individual.
But he has long arms.
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Do you really think we'd be capable of coming up with a professional-looking graphic like that?
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I wonder what Nick Lidstrom has to say about this slogan...
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This is a slogan for Dave and Buster's Waitresses.
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