HOCKEENIGHT EXCLUSIVE: Blackhawks New Marketing Slogan
The Chicago Blackhawks are planning on using the opening ceremonies of their Annual Fan Convention to launch their new marketing slogan. Last year, they used the Convention to not only announce the retirement of Keith Magnuson and Pierre Pilote’s number three, as well as Jonathan Toews becoming the team’s new Captain, but also their “One Goal” slogan.
While nobody in the Blackhawks’ organization has confirmed or denied this, HOCKEENIGHT has learned the new season’s marketing slogan:
There have been several clips filmed, similar to last season’s “One Goal” spots:
Here are the transcripts of some of the clips:
PATRICK KANE: When I got a hat trick in the playoffs, it was BONERTIME!
BRENT SEABROOK: When I got to lay someone out on the ice, it was definitely BONERTIME!
DAVE BOLLAND: Whenever I think of Marian Hossa skating on my wing, it is absolutely BONERTIME!
BRENT SOPEL: Every payday is BONERTIME for me!
ADAM BURISH: Hey, tell me when it’s not BONERTIME!
BEN EAGER: Huh?
COREY CRAWFORD: The time it takes to drive from Rockford to Chicago is absolutely BONERTIME!
DALE TALLON: You know what would give me a boner? One person around here who knew how to FedEx some offer sheets and run a goddamn fax machine!
BOB BOUGHNER: At my house, it's always BOUGHNERTIME!
"BONERTIME is more than just a catchphrase, it reflects the way the city feels about the Blackhawks today," media consultant Chad T. Dubbs said. "We don't just want it to be BONERTIME here when the Hawks have a game. We won't stop pounding this until it's BONERTIME 24/7!"